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Using the Internet to Serve Clients New

Course Description

This course discusses Internet basics, the Internet’s effects on the real estate industry, ways to create effective websites, Internet marketing techniques, and email.

The Internet presents an unprecedented opportunity for real estate professionals. Licensees and firms can create Web sites to advertise their services and their listings incorporating pictures of homes, tours, promotions, property information and MLS listings. It is very important that licensees include their Web site name in all advertising efforts; sites should incorporate direct – response marketing and should include effective branding techniques. Because many people begin their online search for a home with search engines, site operators need to optimize their sites. Site operators can create VOWs or integrate IDX on their Web sites to incorporate MLS searches.

Web sites are designed primarily to generate contacts. In many cases Web site visitors first contact a real estate professional by email. Thus, it is crucial that real estate Web site owners master their email skills. This course offers specific advice on how to use email effectively and discusses spam and its implications for real estate professionals.

State Requirements

Our real estate CE courses meet the requirements of the Division of Private Occupational Schools (DPOS). Online Colorado real estate license renewal will be available 45 days from the first day of expiration. The DPOS recommends renewing licenses early to avoid last minute issues that can prevent your license renewal.



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